A launch video, told through a crow.
The story and shot-by-shot script for an animated company launch video, brought to life by an external design studio.
A launch video with no story yet.
A website-building company preparing to launch needed an animated video to introduce itself — something memorable and ownable, not another generic corporate explainer. My job was to write the story and the full shot-by-shot script; a separate design studio would handle the animation and production.
Make a mascot feel like a character.
The brand's mascot is a crow. The challenge was building a story around that mascot that felt earned rather than decorative — one that could carry the company's own founding idea, an empty page with nothing built yet, without a single line of dialogue.
Story and script, scene by scene.
The client handed over a clean slate — no fixed concept, no mandatory beats, just the mascot and the brief to make people feel something. Wrote the full narrative concept and a shot-by-shot storyboard script — setting, action, camera transitions, and pacing for every scene — then handed it off to a professional design studio for animation and production.
A crow, an inkpot, and a blank screen.
Night, and the city has gone quiet — every window dark except one. Inside, a designer at a website-building company sits before a blank screen, head in hands, out of ideas. On the sill outside, a crow has been watching. The moment the designer steps out of the room, it slips through the gap in the window and hops down onto the desk.
It studies the empty screen the way the designer did, then knocks over an inkpot — not by accident. Ink spreads across the desk, and rather than touch the page, the crow steps into it, tracking the wet ink into a full website outline with nothing but its own footprints. Careful, deliberate, like it's done this before. When it's finished, it taps the page twice with its beak, as if to say done, and slips back out to the sill just as the door opens.
The designer walks back in, sees the finished outline on the desk, and stops cold. Outside the window, the crow is still there, watching. It gives a single, knowing wink — and the screen fades to black.
Company name withheld while the project is in progress.
Loved it, greenlit it, no notes.
The client read the script once and moved it straight into production — no rewrites requested. It's now in the design studio's hands for animation. The finished video, and the company behind it, will be added here once it's ready to share.
Let's make yours worth reading.
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