Writing Studio

Make something worth reading.

TOVE is a writing studio for people who'd rather write one good sentence than ten decent ones.

COPY · CONTENT · EDITORIAL
NL · EN · FR · DE · ES
See the work ↓
Some things we've written

Words in the wild.

D'Artagnan NL
Celebrating human creativity in Belgium's largest employer branding agency.
Read it →
EXZO NL
Turning a barnwood spec sheet into a name people call about.
Read it →
EyeCare NL / FR
Making eyewear content fun to read (even without glasses).
Read it →

One idea.
Five languages.

NederlandsEnglishFrançaisDeutschEspañol

TOVE doesn't translate words.
TOVE translates ideas.

Who this is for

Good clients. Good ideas. Good work.

Not necessarily big companies. Not necessarily one industry. Just people who care about what they put into the world — a startup, a university, a restaurant, an agency, or a dog with a particularly ambitious Instagram account.

TOVE's only real enemy is corporate sameness — the sentence that says "we deliver innovative solutions" when it means "we make things that work."

Good writing doesn't need to shout.
It just needs to give people a reason to keep reading.

What TOVE does

Four ways in.

Copy

Words for websites, campaigns, brands and things people need to notice.

Content

Things worth reading after the homepage.

Editorial

Making existing words clearer, sharper and more human.

Localisation

Same idea. Different language. Never different quality.

Need something else?

Tell me what you're trying to do. I'll tell you if I can help.

Illustrated portrait of Thomas

Hi. I'm Thomas.

TOVE is me. I write things. I edit things. Occasionally I make things considerably less boring than they had any right to be.

I've spent the last few years writing across languages, industries and formats — brand positioning, web copy, and a wide array of large scale projects that ranged from building brands from scratch to refining existing ideas.

I started TOVE because I wanted a job built entirely around the part of communication I actually care about: making things good. Everything else is just scheduling.

— Thomas

Got something?

Let's make it worth reading.

A website that needs fixing? A brand that needs a voice? Ideas and content that desperately need a human touch? Tell me what's going on.

P.S.
With love, from TOVE.